1. Golden Jubilee Memorial Library
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  3. Master of Arts in Journalism and Mass Communication
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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/3842
Title: IMPACT OF EMOTIONAL APPEAL AND CONSUMER BEHAVIOUR AMONG YOUTH IN TV ADVERTISING
Authors: BINITHA SANKAR G
Issue Date: 31-Mar-2024
Publisher: St Teresa's College (Autonomous), Ernakulam
URI: http://localhost:8080/xmlui/handle/123456789/3842
Appears in Collections:Theses/Dissertation/Projects

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