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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/3823
Title: THE IMPACT OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF FMCG AMONG YOUTHS IN KERALA
Authors: SEEMA PARVEEN, SANIYA M SHAH, HAFEEZA KAMBATHAGOTHI
Issue Date: 31-Mar-2024
Publisher: St Teresa's College (Autonomous), Ernakulam
URI: http://localhost:8080/xmlui/handle/123456789/3823
Appears in Collections:Theses/Dissertation/Projects

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